Veera Gontšugova is a DESIGNHEAD

Blog — 12.3.22

<What’s design got to do with it? DESIGNHEADS is a Pink Essay interview series featuring the new generation of designers, tastemakers, and creatives *shaking up* the design world.>

Name: Veera Gontšugova

Age: 26

Location: Tallinn, Estonia

Instagram: @cchernichka


Are you a designer? Why or why not? I am. I hate copying, so when I am creating stuff inspired by an existing idea (I mean anything that can inspire me from out or within), I am naturally trying to interpret it through my own vision and a medium. I also often feel a need to make ‘practical’ pieces.

One word to describe your take on design: Conceptual

The last thing you made: Bliss ottoman

The next thing you want to make: an upcycled armchair

A designed object you adore: Furniture sculptures by Lee Sisan and anything from Rooms Studio

A designed object you can’t stand the sight of: Clothing with Ed Hardy prints

A moment of pure creative joy: The process of creating or putting together, the play of it.

When we say “designing the future,” what comes to mind? Designing inspired by the future itself, a beautiful concept to be inspired by the uknown, which is a pure fantasy and speculation.

If you could show your work to anyone in the world, who would it be? Harry Nuriev

Your aesthetic embodied as a:
sound? silence
color? white
texture? furry

Your *grail*: if you could own one iconic design work, what would it be? That’s a hard desidion indeed. Soriana armchair by Arfa & Tobia Scarpa — I’ve just discovered the denim variation.

What’s next for you? Currently planning my solo exhibition as my Master’s thesis in interior architecture: a series of conceptual interior objects.

<DESIGNHEADS is a Pink Essay project . Are you a DESIGNHEAD? Send your responses to these prompts, 2 hi-res portraits, and 6-8 photos of your DESIGNHEAD world to>

Pink Essay is a creative studio & platform re-designing design culture. We make experiences + exhibitions + archives, synthesizing the digital and physical.

We believe that good design is democratic, accessible, antiracist, sustainable and collaborative.

Design culture is on the move: people are excited and ready to see what we can make when we believe in the power of objects as tools of human growth and community connection.

We’re here to make connections, tell stories, and build a new design culture.