What’s design got to do with it?


DESIGNHEADS is an interview series profiling the next generation of designers, tastemakers, and creatives *shaking up* the design world.

Sofia Elias


Mexico City

@sofiahellyes / @_blobb


Are you a designer? Why or why not?

Architect, artist, designer…

Potato? potato? How does that saying go? Lol.

But yes.

One word to describe your take on design:


The last thing you made:

Pofi chairs: Chairs that hug you.

Photo: Carlos Morlan

The next thing you want to make:

Working on some handbags at the moment! Each will be different, since i don't really work with molds. The strap is made out of recycled plastic.

Very fun, very weird. Making the bag a bit uncomfortable so that the user can find its on way to wear it but also look sculptural in your arms when wearing.

A designed object you adore:

Enzo Mari waste bin.

A designed object you can’t stand the sight of:

ergonomic chairs lol

A moment of pure creative joy:

Playing with kids and listening to their ideas

When we say “designing the future,” what comes to mind?

Design where active participation is required, demanding a greater level of attention than that typical objects, leading users to greater self-awareness and consciousness of their presence so that you can create intimacy and unexpected tension between the object.

Your aesthetic embodied as a...




I’ve never been able to have a favorite color—when I was little I used to think that if I choose one color, the other ones would get mad … but i definitely have stages of color. I’m very green at the moment.


The ones that seem like wet paint, like it never dried. Something like frosting.

Your grail: if you could own one iconic design work, what would it be?

Pratone chair. That grass looks so fun I just want to throw myself in it!

What’s next for you?

Building a playground!! Very interactive and very exciting.


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Pink Essay is a creative studio & platform re-designing design culture. We make experiences + exhibitions + archives, synthesizing the digital and physical.

We believe that good design is democratic, accessible, antiracist, sustainable and collaborative.

Design culture is on the move: people are excited and ready to see what we can make when we believe in the power of objects as tools of human growth and community connection.

We’re here to make connections, tell stories, and build a new design culture.