What’s design got to do with it?


DESIGNHEADS is an interview series profiling the next generation of designers, tastemakers, and creatives *shaking up* the design world.

Sofia Elias


Mexico City

@sofiahellyes / @_blobb


Are you a designer? Why or why not?

Architect, artist, designer…

Potato? potato? How does that saying go? Lol.

But yes.

One word to describe your take on design:


The last thing you made:

Pofi chairs: Chairs that hug you.

Photo: Carlos Morlan

The next thing you want to make:

Working on some handbags at the moment! Each will be different, since i don't really work with molds. The strap is made out of recycled plastic.

Very fun, very weird. Making the bag a bit uncomfortable so that the user can find its on way to wear it but also look sculptural in your arms when wearing.

A designed object you adore:

Enzo Mari waste bin.

A designed object you can’t stand the sight of:

ergonomic chairs lol

A moment of pure creative joy:

Playing with kids and listening to their ideas

When we say “designing the future,” what comes to mind?

Design where active participation is required, demanding a greater level of attention than that typical objects, leading users to greater self-awareness and consciousness of their presence so that you can create intimacy and unexpected tension between the object.

Your aesthetic embodied as a...




I’ve never been able to have a favorite color—when I was little I used to think that if I choose one color, the other ones would get mad … but i definitely have stages of color. I’m very green at the moment.


The ones that seem like wet paint, like it never dried. Something like frosting.

Your grail: if you could own one iconic design work, what would it be?

Pratone chair. That grass looks so fun I just want to throw myself in it!

What’s next for you?

Building a playground!! Very interactive and very exciting.


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